He saw first hand the strategies that many California top real estate firms used in order to sell their devalued properties for the most dollar amount in one of the worst real estate markets that state has ever seen!

He has demonstrated to his clients over and over again that his unique ' ultimate service for the client" approach, ethics and professionalism do make the difference. He is known for his savvy marketing, his strong negotiating skills and his results oriented style which focuses on his clients needs above his commission. An ex-marine Rich knows what it means to never give up and his clients are his priority. His true multi-lingual abilities and the fact that he was educated in the United States gives him the background and the ethics foreign investors prefer to see in an agent when dealing with some one in their own language.

Pricing and the ' Dynamic Valuation Approach ' method

It is a mistaken idea to think that you will get more for a property by asking more. You usually get less, because fewer buyers will consider it; the right buyers will not see it; and it usually stays on the market so long that it tends to become “shop worn”.

To obtain proper market exposure, it is an absolute necessity to be not only competitive in price, terms and condition with similar properties that are selling in your area, but to have a pro-active approach to marketing.

We use The "Dynamic Valuation Method" for pricing and marketing a home. This method is utilized by large developers to market and sell their real estate properties for the most dollars possible.. in any type of market! - Rich will show you how it too can work on your home!